two decades of helping leaders
in cleantech & innovation
change tomorrow for good
What planit does.
Strategy and storytelling (words and, yes, visual branding) for innovative startup and scale-up sustainability tech businesses who want to change the world for good.
what’s your story?
storytelling for change
Technology has changed how we tell them,
but those with the best stories still win.
Planit crafts innovation and impact stories that excite, inform and motivate investors, talent and buyers.
It could be a new website, a pitch deck, a video – whatever the medium, your story should turn audiences into advocates.
scale your impact
Planning for growth
Acting as a fractional CMO Planit builds multi-year, integrated marketing plans.
Then we put the team, agencies and tech together to execute on those plans.A shared risk model means we’re all pulling the same direction.
Because this isn’t just marketing, this is changing the world.
Stories change minds and futures
Science and experience tell us that people value narrative over facts.
This can be a force for good, but too often those fighting progress deploy it for ill.
Outrage-calibrated algorithms and an asymmetrical attitude to truth and morality threaten us on myriad issues – including on how we transition to sustainably thriving societies, economies and ecosystems.
But I believe humankind’s fundamental goodness and ingenuity will prevail.
This isn’t starry-eyed optimism, but built on the evidence of evolution.
Stories that bring society together win out over time.
But time, like our planet itself, is limited.
My Story
When I was just ten, my father – sick of corporate hypocrisy – left his Big Pharma job in the US and moved us to the UK to focus on emerging clean energy technology. He swapped following fortune for pursuing purpose.
It inspired my career. After learning strategy and leadership from the best at Saatchi & Saatchi and the UK’s top tech agencies and speaking at global events like SxSw on innovation culture, I co-founded the UK’s first B2B Storytelling agency: Rooster Punk. Crowned “UK Agency of the Year” three times due to the impact of the brand stories we created for global, innovative tech brands as well as sustainability and tech startups.
But, like my father before, my passion is to focus on helping early-stage innovators in sustainability scale their impact. Having worked with many, I know it’s also where effective brand storytelling is most transformational. So, while still a co-owner of Rooster Punk, I am directing my energies independently to help energy tech, cleantech and sustainable innovation companies who can’t afford big agencies, but need big thinking and powerful stories.
Because none of us can afford for the transition to wait.
storytelling starts with humanizing
In lockdown Paul and I decided we should pull together all the amazing B2B research, models and wisdom we’d picked up over the decades. It’s designed to be an inspiration and a guide to the way to sustainable success in B2B marketing.
It was a best-seller. So here it is.
